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It is not just good enough to have a website in
today’s market. With billions of people using the internet
everyday, our goal is to put you in front of as many target
clients for the best price. The two most effective services we
offer for today’s market is our online marketing campaign with
Yahoo and Google, and our email marketing
campaigns:
Our online marketing programs include the
following:
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Keyword research
In this initial
process, our trained staff will research your industry to
find out what people are typing into search engines in order
to find your product and/or service. To the untrained eye
these seems as easy as put me here, here, and here but to
our consultants this involves finding the right keywords
that will get you the best possible return so you can get
started with the lowest monthly start up
possible.
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Keyword selection
Why spend $1000 a
month on high paying keywords when you get the same amount
of clicks just by choosing keywords more relevant to your
business that will also in return save you money. A lot of
people don’t realize that through keyword selection, we can
also make sure we are not missing out on any ideal clients
that may be expressing themselves differently in order to
find a company just like yours online.
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Proven ad copy
This is one of the most
vital functions in your campaign. Your ad copy can mean the
difference between profitable and unprofitable results from
your marketing efforts. There are many ways to boost ad
response which our team considers for every
client.
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Traffic analysis
Once you start
receiving visitors from online marketing listings, tracking
becomes an integral component of your marketing as a whole.
Analyzing this traffic will help you to discover which
search engines and which keywords are driving quality
traffic -- and which ones are not. You must examine the
traffic, eliminate the unsuccessful campaigns and focus on
the successful campaigns.
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Bid management
Unless you’re monitoring
your accounts throughout the day, you can’t optimize your
bid prices adequately. Checking your account is all you’ll
be doing! With our staff, who’s job it is to be online all
day, we make this our priority.
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ROI and campaign reporting
Your ROI is
as important to 2Point Solutions as it is to you. Our
foremost goal is to maximize your return on investment
through online campaigns and ensure your website's success.
Every week we analyze your ROI through search engines with
inbuilt reporting tools.
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Website recommendations
The last but
often overlooked point with any successful campaign is to
make sure your website is reacting correctly. What we mean
by this is sometimes no matter how great of an online
marketing campaign someone runs for you, if your website
isn’t responding correctly you still might not be getting
the results you expected. We make recommendations, as well
as can help fix any issues that may be causing your website
to not respond the way it should.
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